This experiential marketing project proposes to promote the new season of Black Mirror in 2016.
Black Mirror has already become a cult TV series, because of its mix of sci-fi, technology, futurism, satire and paranoia. Black Mirror is conceived as a TV series of separate episodes, although they all have in common the relationship between our society and new technologies. It is as short as its intense, Black Mirror is one of the TV series with more capacity to make us think.
It is already confirmed a new release of 12 episodes that will be broadcasted in mid 2016. This new season will carry out an experiential promotional campaign in several malls of Barcelona. The user will be able to get glimpses of characteristic fragments of Black Mirror in holograms and advertising billboards. In addition, there will be information of the event in the interactive info points of the malls.
Title - BLACK MIRROR EXPERIENCE
Client - Auto-commission
Year - 2016
Project Typology - Video / 2D-3D Animation / Advertising
Direction - Dani Alonso
Video - Dani Alonso
Animation - Dani Alonso
Audio - Stephen McKeon (2011)